3 Ways to Drive More Lunch Business
Considering an investment in a Toasted Yolk Café breakfast franchise? While breakfast service is a key driver for your clientele, getting lunch traffic through your doors is crucial to your business. We pay equal attention to our lunchtime customers and deliver a unique menu to our robust lunch crowd, and there are multiple ways to entice more lunch customers:
Market your lunch menu to area businesses
Customize your lunch marketing materials to their specific needs. For example, for a large office, emphasize your variety and speedy service. For people who do physical work, talk about your generous portions. Distribute fliers that highlight your offerings by visiting area offices to introduce yourself and explain your lunch menu and services. Even if you have done so in the past, consider doing this once per season to stay in front of potential customers, and let them know about any menu changes or specials.
Make it a lunch package deal
Boxed lunches lend themselves easily to packaged specials that are perfect for an event such as a convention, social gathering or office party. Having several different grab-and-go options appeals to event coordinators as well as busy workers who might otherwise skip lunch or settle for less satisfying fare at a fast food counter. Make an appointment to talk with the right people at local event venues and large institutions. They’ll appreciate having you as the owner come in to explain their options.
Seasonal lunch offerings
Many owners of a breakfast and lunch restaurant restaurant know that tying your offerings and marketing strategies into the change in seasons can boost your lunchtime customer base. For upcoming holiday parties, for example, contact businesses now to offer discounts on early booking for catering services. Or think about coordinating on a year-long plan.
Start your own breakfast franchise today!
The Toasted Yolk Café wants to help you crack open your own breakfast and lunch restaurant franchise. Learn more about this delicious franchise opportunity. We have breakfast restaurant franchises available in Houston, Austin, Dallas and San Antonio Texas. Give us a call today at 936 828-3944.
Comments are closed